Giving Away Free Stuff: An Exercise in Brand & Loyalty Building
Everybody loves a freebie
It is a truth universally acknowledged that we all love getting something for free. Whether it's a free taster of pizza on the street, a free tote bag from a local supermarket, or a stress ball from a conference, if you didn't have to pay for it - somehow it feels sweeter.
How did you feel when given a freebie? Cast your mind back to the last time you were given something for nothing. You probably felt one or more of the following:
This is exactly why you need to start giving away free stuff - potential customers feel excitement, they're curious about the brand and they will have something to say about it, whether it's positive or negative.
Spread the word about your business
If a potential customer receives a freebie and they're given the right tools, the word can be spread successfully.
It's not just Facebook or Twitter - Instagram is a brilliant place for people to share your product, instantly hitting their followers' feeds. According to HubSpot, visual content is more than 40 times more likely to get shared on social media than any other types of content.
The free stuff you give away
Whether it's a free pen, biscuit pack, stress ball or something else, if your business chooses to send out a freebie by post, in person or by any other method, it's wise to consider the following:
Consider the design
Make it look pretty. If you're not going to put any effort into the design then how can you expect people to share a picture of it? Put it in a colourful box, make a real effort with the packaging - this might be their first impression of your brand and you want to make it a positive one.
If you aren't targeting a regular customer, then this may be the first time the receiver hears from you. Make it polite, be nice - it's your chance to introduce them to your brand and what you're about. An accompanying card, letter, postcard or sticker can be slipped in with your freebie easily.
Tell them how to share
Don't make them hunt down your social media channels, instead hand them all the relevant information so they can spread the word quickly and easily. As well as links to your Facebook and Twitter, give them your Instagram handle and any other social channels you wish them to follow you on.
Ask for feedback on your product or service
This is a chance for you to gain some real insight to new or old products and services that you offer. Ask them to head to a special webpage you've set up, or create your own at Survey Monkey where you can ask them a few questions about themselves and their thoughts on you. As you've sent them a freebie, they might be more inclined to help you out and tell you exactly what they think.
Offer them a voucher or ongoing freebie
If you can, why not offer them a voucher for money-off their next product, or service from you? Hurrah, you've bagged some returning customers! Even if it's not up their street, they may pass it onto a friend to use.
Waitrose offer a free tea or coffee every time you shop with them. There's nothing like a hot drink to make you feel relaxed and warm when you've come into the store from out in the rain. It gives Waitrose shoppers a great shopping experience and it's something they'll mention to their friends.
Good luck with your freebie giveaway!
"This is exactly why you need to start giving away free stuff - potential customers feel excitement, they're curious about the brand and they will have something to say about it, whether it's positive or negative."